Your Business is Bigger than Your Company
It is high time networkers realize that their business is bigger than their company. Your business is much bigger than just an MLM product or opportunity – which in fact are not real ‘businesses’ at all.
Before the verbal stones, let me explain…
A true business cannot disappear overnight. In a real business you have control and 100% ownership of a core asset.
As a networker, you have zero control and zero ownership. You have a tentative contract with a networking company that can be ripped up at the drop-of-a-hat. You think your downline is your asset, but it’s not because it is owned by the company, not you.
You are essentially a 100% commission based sales rep.
What would happen if your company took away your distributorship or closed its doors for one reason or another?
You would be dead in the water, right? If you were earning a living on that company, you’d be in a huge hole, and that’s because a company or opportunity is not a real business – it’s just a part of one.
Here’s another example … Making money on Google Adsense is big in the internet marketing world right now. There are numerous people making a full-time living with it, but what would happen if their sites were removed from the search engines after they make an algorithm change?
They would be broke instantly. Their income would be gone. That is NOT a business.
So, what IS your business?
Well, basically, YOU are your business.
Your name. Your face. Your personality. Your words, your actions, and your energy are your business.
YOU … Serving others, solving people’s problems, the relationships that you build, and the value you provide to the world becomes an actual real life commodity that can be traded for money.
And now you and your business are immune to outside circumstances and influences. No matter what happens in the market place, your business will remain intact and able to produce a profit as long as you choose to.
Did you get that?
When you make “YOU” the issue, and sell yourself, you IMMUNIZE your business against anything that might happen with your company and your product, and you attract your prospects to you through your projection of leadership and service.
I know a few people who have successfully done this, but the person I have known for the longest period of time is Adeolu Akinyemi.
You see, regardless of the company this guy goes to, he will have people coming to him and joining his downlines without his advertisement. You will have people literarily begging to join the company under him. Notice that they don’t join the organisation, they join HIM.
This is what you want to do.
There are four secrets to success in MLM, and all the masters in MLM have mastered them:
- Solving other people’s problems.
- Your willingness to give without want before you can get.
- Increasing your value to the world by acquiring knowledge and skills that others want, but are unwilling to acquire.
- Reaching masses of people with these solutions, skills, and abilities through marketing.
Well I’m taking these four concepts and turning them into “Tosin Adeoti Inc.”
‘I”, as a person, and the services I can bring to others as an individual become my business. My network marketing company just became a small piece in the pie of Tosin Adeoti Inc.
You should get to a point where it doesn’t matter what happened to your company, product, or downline. It could disappear overnight because the primary assets, and all of the real equity, is located within you, your name, and the relationships you hold with the people you serve in the market place.
These people essentially make up the core asset of ‘YOU Inc’, which is your list, and the relationship you have with the people on that list.
Your income will be directly related to the number of people you serve.
“The more you help people get what they want, the more you will get what you want.”
- Zig Ziglar
With ‘YOU Inc’, the group of people who know you, like you, and trust you will enormously increase.
A quick question:
How many people do you have constant communication with and serve?
Call to Action: Do you want to learn how to brand yourself into ‘YOU’ Inc? Begin your journey HERE.
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To your Online Success,
+234 806 379 8271
Skype: thowsyne
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Hey Tosin
Well said; basically in a nutshell you are Branding yourself for those to follow. Pretty much the company really doesn’t matter. Its just a vehicle to make a profit of a residual income. But You are the biggest Bi-product on the market. Everything you said here makes great sense if you want to prosper on a long term basis.
Steven Dean
Hey Steven,
You are right when you say that the company is just a vehicle for a residual income.
You are indeed the deal and it shows in business. Let people see you as the YOU inc, and your business pretty follow suit.
Thanks, Steven!
Tosin
Hey Tosin,
It took me a while to understand this concept, but finally got it!! This is what I advise other people and it makes total sense. I can see why a lot of people can jump into another business opportunity and go to the top in a very short limited of time. This post says it all. Thanks for sharing!!!
Sherman
Yeah Sherman,
It seems like magic that some will just join a company and shoot up straight to the top. It is not magic. it is a deliberate attempt at creating value and branding themselves with it.
Thanks for another good comment!
Tosin
Hi Tosin,
I like Sherman took a while to adopt the mindset that people were buying into me and not my company.
Yes, you need a duplicable system. Yes you need tools that your company offers. But who are people buying these things through? Not the faceless business, but you! This is why people who have the reputation of being a network marketing leader are immune to companies Going South. People join them, not the company that just went under.
Wherever the leaders go, their followers go. If you gain the trust of a person they will stick with you, wherever you are. That’s the way it works.
This is why it’s critical to position yourself as a leader. Make a positive impact wherever you are. Adopt an attitude of service. Provide exceptional content on a consistent basis. Form connections with people on your list and with like-minded, successful entrepreneurs.
You too will be immune to any changes in your company because YOU are the product, and you decide how good the product known as you is.
Thanks for sharing your insight Tosin.
RB
Hey Ryan,
Am I not glad to see you here!
That’s right, wherever the leaders, their followers go. The key is to gain the trust of the people you do business with such that nothing shakes even when the company closes shop.
Saw a posting now by Jerry Chen on betternetworker about another company going out of business. Do you know that Leaders in this company need not worry because anywhere they go, they have people coming to join them.
That’s what branding is all about. It is about YOU, not the business!
Thanks for the great comments that you leave throughout the blogosphere, Ryan!
Tosin
Hi Tosin,
I couldn’t agree more that we are the business. Companies, products or Google AdSense are only means to an end and instruments in the hand of the business owner. On the other hand, we have to be all in. If we did an MLM business half-heartedly “because we can get terminated anytime”, we wouldn’t be very successful at it.
What do you think ?
Thanks for sharing your insights.
Take care
Oliver
Oliver Tausend recently posted..A Blog Challenge And Nothing But Excuses
Hey Oliver,
You are right! I believe that anything worth doing at all is worth doing well. I just want people to realize that it is important that people put first things first, because the truth is that if you take care of your personality, the thing about the MLM company will pretty much take care of itself, you know.
For instance, if I do well and communicate the right values, the people I bring in will take a clue that my company must be solid to have attracted me in the first place. They go hand-in-hand, Oliver!
Thanks for the addition to this discussion, much appreciated!
Tosin
Yes, I agree.. We are our own business. Ourselves is our investment not the money in our pockets
Staci Gauny recently posted..Boring Business Crank it up in 100 days!
I like the twist you brought to this one Tosin – The “YOU” Inc. very true and I am a perfect example of someone who joined Adeolu Akinyemi on Avenues To Wealth, not because I understood the company or what they offered, but because I believed in Deolu and trust his judgment. I am going to my 3rd year now with the company, why? Because I trust in Deolu’s Leadership. Be the chief evangelist of your own self and what ever you touch becomes gold.
Tito Philips, Jnr. recently posted..9 Ways How NOT To Start A Business
Nice example with Google, i lost count of how many people i’ve seen on forums complaining that their websites went down in rankings and now they have no income. These people were desperate.
Antonia@Conversational hypnosis recently posted..Underground Hypnosis Review
Hey Antonia,
Yeah they are no real business the way you just confirmed.
Cheers!
~Tosin