MLM Business Success: How the Internet Has Changed the Game
MLM Business Success: How the Internet Has Changed the Game
In my last post, I wrote about an experience I had about my primary business opportunity which underscores the big advantages leveraging the internet to build your marketing business. If you have not read it, I indulge you to read it here
Why You MUST Consider Marketing Online
I got quite some responses with the article and some feedback I got really got me thinking about how many people do not really how huge the internet is.
Getting a blog and educating people about your primary business opportunity and marketing in general is just a tiny drop when it comes to how much leverage you can have marketing your business on the internet.
Now, understand that unlike some online marketers, I have listened to, I am not bashing offline marketing. Offline marketing is great and there are a lot of people who are building massive empires using offline marketing tactics. I know people like that. So if you are offline and do not have a desire to market on the internet, it is completely fine and I respect your decision.
However if you are open to seeing why there is so much hype and noise about how the internet has changed the network marketing game, you might want to pay close attention to what is in this post.
A Sure Way to Become a Superstar Offline
Let’s start this way…
Imagine if you had a book about, say, preventing most major diseases before they start by making a few simple changes in your diet, or something like that, and it became a #1 best seller on the New York Times list, which is read by over 1 million people every day and over 1.4 million people on Sundays.
Or say you were interviewed on the Oprah Winfrey show, which averages about 8 million viewers per airing, about how more and more people are leaving the traditional 9-5 rat race and are instead making the commute from the bedroom to their computer for their main source of income.
Or what if you had a regular column in a popular home based business magazine, or maybe even your own radio show, where you gave people tips and techniques on how to work from home.
Do you think that you’d ever have to prospect another waitress again? Do you think you’d ever have to make another cold call?
Do you think you’d still have a problem with respect and credibility or getting people to take you seriously?
I don’t need to tell you that bestselling authors or people who appear on popular TV or radio shows have tremendous power and influence. All they have to do is put their name on something and it sells like hotcakes.
Being a recognized expert makes you sought-after and highly desirable to your target audience. And it gives you the power to recommend anything to your prospects and have them scramble to buy it!
The Internet Has Made This Power Available To Anyone. . . For Free
And I do mean anyone.
Now even the most inexperienced newbie on the tightest shoe-string budget can implement large-scale marketing techniques that used to cost thousands of dollars – techniques that were basically “off limits” to the average person 10-20 years ago.
This is why the internet has changed the rules of how sales and marketing are done forever.
It’s essentially created Mass Communication 2.0 by allowing anyone to be their own publisher or have their own TV show overnight.
When you cut through all the noise and confusion, all these internet marketing and traffic generation methods are just different ways to distribute (ie – publish) your information.
Check this out:
- Having a blog (WordPress, Blogger) is similar to having your own regular column in a newspaper or magazine, except it’s free and you don’t have to meet any editor’s requirements. Your articles or posts can be as long or as short as you want. You can post them whenever you want and as often or as little as you want.
- Social networking sites (Facebook, Twitter – also a “microblog”) are just like participating in a real networking club that gets together every Saturday for breakfast. Except here the networking takes place 24/7, 365 days a year.
Plus, your “sphere of influence” isn’t limited to a meager 20-30 mile radius around the area you live. It’s global. And it’s free. And you never have to leave your house.
- Social bookmarking sites (Digg, Delicious, StumpleUpon) are pretty unique to the online world but they could be compared to something like a library catalog, a directory of resources or a rolodex.
They’re basically ways of sorting information on the internet, which in and of itself IS a form of information. And when YOU’RE the one who’s doing the sorting for other people (it’s kindergarten-simple), it can be a very powerful way to position yourself as a valuable, go-to resource for your customers.
However, just like the rest of the internet, these types of sites are infinitely more powerful and useful to marketers like us than their “offline equivalents” because they’re interactive and are constantly changing based on what’s popular. Plus, they’re free.
- Video sharing sites (YouTube, Metacafe) are of course like having your very own television station, the ultimate form of mass communication because it combines the power of visual and audio. And just like having a blog, it’s totally up to you when you want to broadcast your message, how often you want to do them, and how long or short you want them to be. Oh, and it’s free.
- Pay-per-click ads (Google, Yahoo, MSN) are like newspaper classifieds on steroids.
- Podcasting is like having your own radio show.
- Ebooks are of course like books (except without the cost of printing and distribution).
- Collecting a list of email addresses and using an auto responder (in this case, even though there are free ones, I personally prefer paid ones) to stay in touch with them is like having your own physical newsletter that gets sent out to your raving fans in the mail—perhaps the ultimate and most proven way to continually teach people (aka – make them want to buy from you without even asking for their money).
There are thousands of other sites, marketing methods and tools on the internet that honestly don’t have an equivalent offline terminology.
So there you have it…. How the internet has completely changed the game not only in MLM, but in marketing and sales in general
Take advantage of it!
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If you think other people would benefit from reading this post, kindly share it with them by click any of the sharing buttons at the beginning of this post. Also, I would love to get your opinions about how the internet has changed the game for the modern day marketer?
To your Online Success,
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MLM Business Success: How the Internet Has Changed the Game
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Hi Tosin,
You are so right about the internet. It may take time to learn a few things but in the end it can turn someone into a celebrity. Never before was it so easy to take something you are passionate about in life and take it online and make a living from it!
Awesome detail on the various ways to use the internet.
Best,
Joe
JosephJYoung recently posted..Bad Debt Will Remove Your Landmark
YOu’re right Joseph! It’s easier to be an online celebrity than offline. It is a level playing ground for everyone.
Take care
Tosin
The internet is a powerful advertising platform for everyone that has a business. And as you said, in the hands of people that know how to use it, it can give the same publicity as being on Opera or on the cover of New York Times.
Hezi recently posted..Why Network Marketing is Better Than Affiliate Marketing (For Newbies)
Definitely Hezi! We both know some people we have never met but still treat as superstar through online means.
The internet is truly powerful.
Thanks for contributing
Tosin
Hey Tosin,
Everyone is now on the internet, as Hezi mentioned it is a very powerful platform.
it can get you famous, it can make you some money, it does everything you can imagine.
Easther recently posted..Organic Search Results – What we can Learn from Organic Search Results
I agree with that Easther. It really can make you famous done well.
Thanks
Tosin
Hi Tosin,
The internet is definitely a powerful platform to be used in addition to offline efforts.
I love your list – it really shows how the internet makes it much easier for anyone to establish themselves as a brand.
Stacy
Stacy recently posted..3 Lessons I Learned Through Becoming an Accidental Author
Yeah, I know some people are discouraged by their online efforts, but tell you what it still ccannot be compared to its offline counterparts in terms of potential.
Thanks Stacy
Tosin
I couldn’t agree with you anymore. The internet is a very powerful too, kind of like a chainsaw, for its has its pros and cons…
I am very grateful for the internet, for it has been responsible for so many life changes for people.
Yeah, it definitely has its cons too, if not used the right way.
But like you said, used the right way it has changed and will change countless lives of people.
Thanks
Tosin
Tosin,
The Internet has collapsed time and space as I am in India in a different day right now interacting with you in your time zone and your position on the globe! I resonate with your point about the Internet expanding your “sphere of influence” for free to boot! I maintain that if you don’t hop on this bus, you will be left alone on the curb:)
~Becca
Rebecca Reddy recently posted..Keep It Simple, Stupid
Hi Becca,
Isnt that amazing? I mean you are in India, I have never met you before, yet I seem like I know you already from reading so much about you and interacting with you online.
The internet is awesome
Cheers
Tosin
Hey Tosin,
You summed it up perfectly..The internet and online marketing really changed the way people live, interact and do business together. I feel that what we see now is only the beginning. Having a blog became as usual as eating daily..let’s not forget Facebook,Twitter etc.
The question is how we use the technology we already have…now more than ever caring in an online environment, building trust on your blog or various social media sites are very important. Technology or not people will go those who inspire them with their passion, who care about them as a person not only for their wallet
Thanks for sharing this post buddy. Food for thought!
All the best,
Radu
Yeah Radu,
Used the right way, the internet is amazing. Building relationships online is so easy, but of course you know some people dont care about that and they inevitably reap their rewards..
People are import and and factor them well into your online adventures and you definitely have a winner.
Cheers
Tosin
Hi Tosin nice comparisons to the offline world. I think the online stuff is still hard though because it’s always hard to get noticed online. E.g. a regular column in a newspaper already has readers, a blog does not, so it’s a constant battle to try to get noticed online.
Dan recently posted..The 5 day Microsoft detox
I agree that it takes a while to build a followership, but it’s not that difficult. There are so many strategies that can be employed to get there, though alot of people dont want to do the dirty works.
Having a blogging circle is a great one. Participating in forums is another. Building reltionships on the social media platform is another.
Yeah, they take a while, but the rewards are awesome.
Thanks for adding to the discussion
Tosin
Hi Tosin,
I know a couple of people who market offline extremely well. They have magnetic personalities and seem to draw people to them and to their business opportunities. For the rest of us, there’s the internet! There are so many options online, as you pointed out in this post. Many of these methods are free or very inexpensive. Anyone who wants to market online can do so. It’s just takes effort, as with anything else.
Jamella Biegel recently posted..Is PLR Content Useful or Useless?
Hi Jamella,
Yeah it does take effort, but it is so rewarding.
Have you not noticed that even those who have a strong offline presence are investing in online platform to reinforce their brand.
It’s a no-brainer
Thanks
Tosin
Nice post! Keep up the nifty work!