Blog Reading: How to Get More People to Read Your Blog Contents
Getting people to actually read my blog contents is something I am continually improving and when I review my blog tracking tools to see if any of my posts have recorded a very low reading time duration, I take note and figure out why it is so. This post is the end result of what I have come to see as the reasons why some of my posts have not achieved the desired attention of blog readers and I hope you take it to heart if you are a serious home-based business entrepreneur. You would be glad you did. So sit down, relax and enjoy this post on how to get people to read your blog contents.
If you are a frequent reader on this site, you would know that I am a strong advocate of Blog Promotion. In fact the post, The Best Ways to Promote Your Blog Contents on the Web, is amongst the most popular posts on this blog. However, what is the point of having excellent blog content promotion, wonderful content, but still have readers who don’t read the posts.
What is so interesting is that little things are responsible for your posts not getting read and I will be exposing them in this post.
But first, let me shock you…
Getting Your Blog Contents ‘Read’ is Impossible Online
Yeah, it’s no typo. You read it right. Getting your blog contents read online is kinda impossible. Why did I say that?
Because statistics say that 90% of the people who go to websites, blogs or articles do not read the contents. They scan!
Studies show that internet readers scan, skim and skip around blog contents more than they read.
Do I agree with these studies? I honestly would love to say no, but the truth is that I cant remember the last time I am online and I completely read a blog post the way I read my favourite Max Lucado books. I scan, skim and skip around too. So do YOU agree with the studies? Of course! You also skim, scan and skip.
Now that we have established that, you would be literarily CHASING AWAY your readers by complicating things further trying to be a super writer.
Look, to get your blog contents read you will need to throw away all that you have learnt in the English composition class. You are not writing for your English teacher to give you marks, you are writing to get the attention of readers that would lead to income generation later on.
So let’s get started on the tips to get our blog contents ‘read’ in its own little way…
9 Simple Tips to Get People to Read Your Contents
1. Always Use Strong Headlines and Sub-headlines
One of the first things I do when I want to write a blog post is to write down about 5-7 headlines I know would do the magic and would make people want to read it, not forgetting that the search engines should not be ignored.
That explains why most of my headlines follow this style…
Facebook Traffic: How to Generate Tremendous Traffic from Facebook
“How to Generate Tremendous Traffic from Facebook” appeals to my readers while the whole headline appeals to google very much. (Want to know more about that? Check my post on ‘How to Get to the First Page of Google Fast’)
I craft the best sub-headlines I think would complement my efforts too. At least two. People don’t like to read long lines. Your sub-heeadlines are like ‘mini-headlines’. Make use of them as often as you can.
2. White Lines Are Your Friend
I’d say it again, “Don’t bother about what your English composition teacher taught you”. She aint got the time to read your blog anyway.
One of the best ways to make your blog contents readable is to employ a lot of white lines. Keep your sentences sweet and short. Maximum of four sentences in a paragraph is okay.
I was reading Mike Dillard’s Magnetic Sponsoring again this week and I saw that sometimes he wrote a single sentence in a paragraph. I found it very readable. You should try it sometimes!
3. There is Power in Text Fomatting
When you are writing a blog post that you want to get read, there are bound to be words that you would want to emphasize. Make use of Bold, Italics, Underline, strike-through, highlighting etc. It’s a powerful cos even if a reader is scanning, words that are formatted stand out and call attention.
4. Employ Numbered and Bulleted Features
If you are an essay-kind of person, you might not really understand how compelling bulleted and numbered lists are. Because they provide a visual break for the reader, they are fascinating, inviting and get your points across to your readers easily.
5. Your Readers Love Pictures
I was not even thinking of including this until I read a post two hours ago without an image. Why? I don’t know.
I’m sure we can all remember how alluring picture books are to us when we were growing. As adults we still believe in the ‘a picture is a thousand words’. Use at least a picture in your articles. I see people use two, three pictures and it looks wonderful. Just don’t turn your posts into picture books.
6. Use a Friendly Theme
The appearance of your blog matters. Dark backgrounds together with lighter colored print is great on the eyes. Adjust your settings such that your blog print is not so small to read and the lines are not too close together.
7. Talk, don’t Write to People
Each one of us has got our favourite bloggers. These blogs are written in a natural conversation style that resonated with us. They don’t try to be professional writers.
When you write, envision yourself sitting with your best friend and having fun. How would you speak to him? That’s the way you should write.
Some people are just too business-like in their writing that you are left wondering if the article was really meant for you. Let people love coming to your blog cos you speak with them, not write to them.
8. Know What You’re Talking About
I have seen some people who while trying to sound intelligent make a mess of the situation. Look, no one expects you to know everything, but we expect that you would have thoroughly researched what you intend to share with us.
Quoting outdated statistics and facts that are no longer valid does not exactly put you in the league of the ‘expert’.
What you don’t know, Research! What you have no idea how to research about, leave to those who can. Thank you!
9. Proof-read over and over again
I am sometimes guilty of this. But the truth is that I would read and read only to publish a post and see that it’s still got typos. How annoying that is!
So you see, you cant proof-read enough. Go over your articles over and over again.
The unfortunate thing is that your readers tend to determine your level of intelligence by your grammar.
If you want to look and sound sound (that’s no typo
) and intelligent to your readers, take care of your grammar.
That’s about it folks. Now you got my guide to making your blog contents inviting to your blog readers. In case you have other tips that would assist us in making our blog contents magnetic and very appealing to read, share with us in the comments’ section. I’m always looking to learn.
For those of you wanting to take your blogging efforts further from people reading your blog contents to them converting really really well, then you may want to check out this Secret Video on how to Double your conversions on your blog, instantly become the blogging expert and become sexy even if you are day 1, never made any money before, and have no idea what you are doing at the moment. (Just Click the Play Icon)
And you don’t know how much I appreciate your sharing this blog contents with your followership. Help me get the word out. Got a lot of sharing buttons at the beginning of this post, make use of as many as possible. Merci!
To your Online Success,
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+234 806 379 8271
Skype: thowsyne
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Blog Reading: How to Get More People to Read Your Blog Contents
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Thanks a ton for posting this, I found it incredibly informative, and it answered most on the concerns I had.
You are so welcome Adnan.
~Tosin
Hi Tosin,
Well, you certainly succeeded in holding my attention through the whole post. Great information. I didn’t just scan, skim or skip through any of it. Thanks for sharing.
Regards,
Deb
Hey Deb,
That’s such a good compliment for this post, due to its nature.
Glad it was useful to you.
Cheers!
~Tosin
Nice site. Easy navigation, good content. Nicely done
jimmy recently posted..Android 4.0-Operating System
In my experience! Blog commenting can help you to get readers from your blog. Through this, they will just click the comment you leave and the computer will help them to detect where is it!
thanks for this great post, i love it, i have bookmarked this page.
Great Post again Tosin. Very well written!
kx
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